At BIEN International, our mission is to be the bridge that connects Japan, Sweden, and the world—bringing people and businesses closer together. We are dedicated to sharing Japan’s exceptional products, innovative services, unique business ideas, and rich traditions with the Nordic region and beyond. At the same time, we work tirelessly to introduce the world’s finest offerings to Japan through our exclusive network.

What truly sets us apart is our commitment to fostering genuine human connections. We don’t just present products or services—we share the stories and passion behind them, creating meaningful encounters and unlocking new possibilities.

By transcending borders and cultural boundaries, we aim to build a future where people and businesses worldwide can grow together.   

Düsseldorf has its vibrant Japantown. Los Angeles is home to the iconic Little Tokyo. Now, it’s Stockholm’s turn to shine as the next global destination for Japanese culture.

Launched in 2024 by Bien International, the “Nihonmura Project” is a bold initiative to bring Japan closer to Sweden, while building bridges between Japan and the growing community of Japanese culture enthusiasts across Scandinavia.

From business matchmaking for culinary innovators to immersive cultural events, this project is more than just a place—it’s a vision. A vision of collaboration across borders, a celebration of flavors and traditions, and a spark for new stories waiting to unfold.

As the first step of this vision, in 2024 we proudly hosted our inaugural Trading Card Expo, an exciting event that celebrates creativity, community, and the passion for Japanese trading cards. Let’s create this extraordinary space together.